How can a rental business keep its customers happy? By supplying equipment that makes its customers productive – and profitable.

This simple formula is one of the keys to the success of Caribloc, a rental company in Martinique.

“Our priority has always been customer satisfaction,” said Katy Pereira, the president of Caribloc. “We follow the evolution of products and renew our fleet regularly to offer our customers the products that best suit their needs at the best price.”

This product lineup has included Ammann rollers since 2004.

“My father was first introduced to Ammann at an exhibition in Paris,” Pereira said. Shortly thereafter, in 2004, an Ammann representative visited Martinique. “My father bought an AV 12, our first Ammann Tandem Roller,” Pereira said. “After that, in 2007, my father bought 2 new tandem rollers.”

Her father, Jacques, has since retired, leaving the day-to-day operations in Katy’s hands. But the company’s relationship with Ammann remains stronger than ever.

“Regarding Ammann, we own 8 tandem rollers and 1 single drum roller purchased this year,” Pereira said.

How do these rollers help Caribloc succeed? There are 3 key ways.

Customer satisfaction. “We listen to our customers’ needs and recommend a solution that best meets those needs,” Pereira said. That includes Ammann rollers.

“They are simple machines to use. Maintenance, too, is simple, and the life is long. Quality equipment allows the customer to provide quality work and save time.”

Reliability. “We are 8000 kilometers from France and we are victims of insularity,” Pereira said. “We have therefore chosen to represent only premium brands. We chose Ammann because its equipment is reliable.”

Repairs are few and far between and parts are readily available when needed. That is significant given the Caribbean island is a territory of faraway France.

“We need to have equipment that is really top-of-the-range, equipment that won’t break down,” Pereira said. “It must be possible to carry out repairs quickly, and maintenance must be simple.”

Versatility. The supply of rollers on the island is limited, meaning what’s there must perform. Caribloc customers use the rollers to compact soil, aggregate, hot asphalt and everything in between.

The smaller-sized rollers excel on varied jobsites. “We specialise in small equipment,” Pereira said. “Our larger machines do not exceed 8 tonnes.”

DIFFERENTIATORS

Caribloc tried several brands its first 15-plus years in business and has chosen to rely solely on Ammann since 2005. That exclusivity is high praise because Caribloc puts a great value on the relationships with its customers and the work they do together.

“I believe that our responsiveness and quality of service are our strengths because we can always offer a solution for our customers,” Katy said. “Personally, what is important and gratifying is knowing that my machines contribute to the growth of Martinique.”